![]() ![]() ![]() Thach Nguyen prides himself on serving as a mentor to over 1.5 million followers. Yang is also verified on the platform and earns a portion of the TikTok Creator Fund. Topics with high interaction include "What Credit Cards Don't Tell You" and his most viral "Money Hacks Pt. With an average of 700K views per video by nearly 3 million followers, Humphrey Yang explores financial life hacks that are often overlooked by the beginner investor. Singh's platform acts as a library for users navigating the world of personal finance. His strategies include mock conversations between an expert and beginner investors, as well as a special focus on individual stock analysis. Milan Singh, investment guru with over 2 million followers and 20 million likes, stands by his motto "education, not advice" throughout his content. She stands out by presenting simple headlines appealing to the inexperienced investor, such as "6 Steps to Financial Stability" or "Should You Invest in Crypto." Her videos receive upwards of 50K views on average and blend education with entertainment. She has over one million followers and 20 million likes. The "it" girl of StockTok (the financial corner of TikTok), Taylor Price is a 21 year old whose account is verified on the platform. The following five finfluencers are shaping the future of investing with witty sound-bite videos that often lead to more substantive paid content or service offers. This means there's likely a large audience of novice investors consuming the platform's financial content as they begin and continue their saving and investing stages of life. Together, Generation Z and Millennials make up about 60% of TikTok users. ![]() Their pages help demystify investing by offering consumer-oriented financial advice, informative commentary, and resources for building investment portfolios. Pop culture tends to highlight the more glamorous influencers, but 2021 has shown a rise in finance-focused "finfluencers" as well. Also, as of July 2020, "verified" influencers with over 10K followers and 100K video views in the last 30 days are paid for their efforts through a $1 billion TikTok Creator Fund. Many have relationships with various brands and receive goods or compensation for endorsements and product or service mentions. According to Putnam research, 21% of financial advisors are using TikTok for business.Ĭertain content creators, called influencers, have amassed huge followings during the app's rapid rise in popularity. You or your colleagues may be in this group. TikTok's 689 million active users spend roughly 32 minutes on the app per day, second only to Facebook, at 33 minutes a day.* The app lets users create, edit, share, and watch short videos with a smartphone. Social-networking app TikTok reached 3 billion worldwide downloads in 2021 - just 5 years since its launch. ![]()
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